Pumply, a pioneering company in the field of innovative breastfeeding solutions, sought to promote their groundbreaking product a hands-free wearable breast pump. To generate interest and increase sales, they needed compelling video ads that effectively showcased the product’s features and benefits. As a senior video editor, my task was to create visually captivating content that would convert viewers into customers.
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Zomee Hands-Free Collection Cups – 8oz Capacity – Includes 19mm, 21mm & 24mm Breast Shields – Soft Silicone, BPA & Phthalate Free – Portable, Discreet, Leak-Proof
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52,343+ moms love Pumply
“This Pump is a Lifesaver!”
“Confidence Restored”
“Beyond Expectations”
“Finally, Freedom to Move”
“These are life savers!! I have a pair and it works good!! Battery life is great!! It’s a must, especially if you have other kids & stuff to do.” — Candice
“Pumply thank you for making the product. I almost gave up on breastfeeding because my pump had me believing that I wasn’t producing much but boy was that wrong.” — Ala
“Just bought mine…hoping they work well! edit I LOVE THESE! I have the spectra s1 also and I use it on level 10 so I know what a strong pump is.” — Rachel
“I love mine. I was so skeptical as I literally have tried so many pumps. This is such a life saver for me as a teacher.” — Bianca
Nurture Your Supply Like Never Before ❤️🍼
99%
Moms reported feeling more freedom from day 1
93%
Saw an increase in milk supply after 2 weeks of consistent use (pumping multiple times daily)
90%
Reported improved mental well-being, feeling less stress and more joy during their pumping journey
*Results based on feedback from 314 participating new moms.
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SOLUTION:
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🔥Research: I thoroughly researched Pumply’s hands-free wearable breast pump to understand its unique features, advantages, and target audience.
🔥Storyboarding: With a clear understanding of the product, I developed a storyboard that outlined the video’s structure, flow, and desired messaging.
🔥Scripting: Collaborating closely with Pumply’s marketing team, I crafted a concise and persuasive script that effectively communicated the product’s benefits.
🔥Visual Execution: Leveraging my expertise in video editing, I combined carefully selected footage and captivating visuals to bring the script to life.
🔥Engaging Music and Sound Design: I carefully selected a soundtrack and sound effects that enhanced the video’s emotional impact and captured the attention of viewers.
RESULT:
The video ads created for Pumply’s hands-free wearable breast pump achieved remarkable success in converting viewers into customers. The compelling combination of persuasive messaging, visually captivating content, and emotional storytelling resonated strongly with the target audience, resulting in a significant increase in sales and brand awareness. The ads successfully positioned Pumply as a trusted and innovative brand in the breastfeeding industry.
The video advertisements created during my tenure as a senior video editor at Pumply yielded significant success in terms of sales and conversion rates. The campaign generated a total sales revenue of $37,155, representing a remarkable conversion rate of 106.5%, resulting in an additional revenue of $19,162 beyond the initial investment.
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